How to Increase the upload_max_filesize Limit in cPanel
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here are specific scenarios when you may be asked to change your PHP configuration. Specifically, you may be directed to edit a file on your server called php.ini and to increase the upload_max_filesize limit.
What is the upload_max_filesize PHP setting?
upload_max_filesize is a setting managed through the PHP Options, which sets the maximum size of each uploaded file.
How to Increase the upload_max_filesize Limit in cPanel
Watch the video tutorial, or continue following the step-by-step instructions in this tutorial.
Why should you hire a team of SEO experts?
1) Log into cPanel.
2) Look for the SOFTWARE section and click on Select PHP version
3) Click on the Options link in the new window.
4) Here you can locate the upload_max_filesize and click on the value.
A dropdown menu or text input box will appear, allowing you to change the value as required. Check your script, plugin, or theme’s documentation (or an on-screen error message) to find the correct value.
Do you need to hire an SEO agency
W
hether you’re selling products, marketing your services, or trying to build a full-scale enterprise, the best way to enhance your business is by bringing it on the Internet.
The Internet has provided many opportunities for businesses of all sizes and industries, allowing even the smallest startups to achieve maximum growth in as little as a year. With the help of a website, you’ll be able to reach a larger target audience, make a more significant impact, and land even more sales and conversions.
As the number of active business websites comes closer to the 1 billion-mark, competition is as fierce as ever. The rise in competition means that your business will have to use every opportunity available to gain an advantage over the competition. Out of all the different tools, techniques, and strategies you can use to springboard your way to the top, nothing can help more than utilizing Search Engine Optimisation (SEO).
The best solution to conquering an extremely competitive industry is to set yourself apart well enough to grab attention without begging for it. By utilizing SEO, you’ll be able to cut ahead of dozens of other competitors. With the proper SEO strategies and team in place, your business effectively establishes itself as an authority in its domain. Your business established as an authority is a proven method of attracting more and better customers.
While it may be safe to assume that SEO is a way to achieve online business success, keep in mind that it’s much better to let a team of experts do all the work for you.
Why should you hire a team of SEO experts?
Aside from the fact that you may not have taken years to learn the ever-complicated and intricate world of SEO, here are a few key reasons you should hire the services of an expert instead:
They save you time
As a business owner with only 24 hours in a day, taking the time to learn what makes a team of individual experts is a significant time investment spent away from attending your businesses’ day-to-day operations and needs. The field of SEO entails having a sufficient amount of knowledge and expertise, and having an expert perform essential tasks for you instead means that you won’t have to waste learning how to use it. While an SEO expert takes care of your digital footprint and impact, you’ll have enough time to work on other crucial components of your online business!
They’re certifiable
Unlike most “online gurus” that claim they’re the most reputable professionals in the field, SEO experts back up their title with the proper certifications to ensure that they’re capable of providing the solutions you need effectively. In addition, each certified SEO expert is obliged to refresh their knowledge regularly to stay updated with changes in the industry to provide top-notch results. From algorithm updates to developments in SEO approaches, every certified SEO expert commits significant investment in the growth of their skills and knowledge.
They can provide all the results that you’ll need
Regardless of what your KPIs are or what you’re seeking to achieve, an SEO expert will be able to provide all your needs. With their knowledge and expertise, an SEO expert will take the fastest and most effective way towards achieving your goals while still staying within your budget!
Final words
Search Engine Optimisation experts have been the secret weapons of online businesses maintaining dominant positions in their respective industries for years. However, finding the right digital marketing agency to take care of your SEO and website development is crucial, there are many things to consider.
If you’ve been looking to get a jump start towards success in the ever-expanding online business industry, then get in touch with us! Get in touch for a free consultation. We’re an SEO agency that specializes in delivering long-term, sustainable rankings.
Publishing failed. The response is not a valid JSON response.
Error: Publishing failed. The response is not a valid JSON response. You can fix this issue your own and this is very simple method.
Perfect Solution for “The response is not a valid JSON response“
This is very simple solution when you got error “PublishingFailed“
Why should you hire a team of SEO experts?
2 Method – Publishing Failed
- 1st Try – Install Classified Plugin Editor (https://wordpress.org/plugins/classic-editor/) and Try to publish.
- Simply change permalink and you will get rid from this error “PublishingFailed. The response is not a valid JSON response“
Now, How to change Permalink?
Time needed: 5 minutes
You can fix this issue your own and this is very simple method.
- Step 1: Login WP-Admin
First, you have to login wp-login with admin for this changes.
- Step 2: Go to Permalink
View image and go to setting u003e then Click on Permalinks
- Step 3: Change Permalink for fixes
Yes, simply change permalink for fix and re-published. You will get rid for this problem.
Must re-think for change permalink if your website is old and traffic. Its adverse effect if you change permanent permalink.
Why?
Because, search engine has already crawled your page and when you change permalink (URL), your post show 404 error. So think and take care of this problem.
You can take expert help for this solution.
Still problem. Comments or Hire us for fix this issue.
Split Test Campaign in Facebook Meta Ads
h
ave you ever had a hard decision in your business or life & wanted a clear answer?
You may write up a list of pros & cons. Maybe you decide to get another pair of eyes to give you their opinion.
Well, in this blog, we’d like to discuss how to decide between 2 different yet similar variables. It’s called split testing.
What is split testing & why do marketers use A/B testing to achieve exceptional results?
The idea of split testing is simple. It’s been used in data science ever since we coined the phrase Data science.
You decide what variable you want to split test, which will be advertised to a pre-selected audience & given a daily budget. Then after a few days/weeks, you will gather enough data to determine a clear winner.
The range of variables you can split test on meta are:
- Audiences – Location, Age Group, Interests, Gender, Language
- Placements – Meta / Instagram / Audience Network / Messenger
- Location
- Age group
- Creative – Format, Copy, Content
- Bidding strategy
Once you determine which main variable you want to change, you will create multiple variations of that – which Meta calls A/B testing. These will each receive different metrics such as Impressions, Clicks, CTR, CPC, and Conversions. Based on this data, you can see if variation A had higher clicks or conversions than B, C & D. However, you would only get a clear result if you also keep your other variables fixed.
For example: When testing new creatives, if you change both the content & copy of an ad. Then how would you know if it’s the copy or imagery that had the impact? If you were to keep the copy the same while only changing the content, however, then you could clearly define one creative as more successful than the other.
So always remember to keep everything else the same across ad sets/ads beside one variable when you’re looking to split test the ideal combinations of your new successful campaign.
ABO vs CBO campaign
The recommended time for split testing results is 5-7 days. However, depending on the type of campaign you are running (ABO or CBO), results may differ.
If you are split testing on the ad set level (audiences, bidding strategy & placements), using the CBO feature allows for Facebook to automatically give more budget to the winning ad set without you deciding where the budget goes. It’s a very fast way to scale a campaign. This is a great handoff approach that takes your campaign off the ground & within days, it brings back a clear winner. However, there are more benefits to controlling the daily budget in ABO (Ad Budget Optimization).
When using the ABO strategy, you control the budget at an ad set level, so ideally, you’ll want to set the same budget fixed throughout your ad sets in order to balance the amount spent per variable tested.
If you’re spending £500 on one variable but £80 on the other – how could you compare those two variations? The more data you have & most importantly, the more accurate & unbiased you can make it, the clearer the result you’re measuring.
With ABO campaigns, you also increase or decrease the bid manually, so making changes is slower as you need to wait for a certain amount of time to pass before you can make changes. This is due to the learning phase of the ad set.
Top Tip: It’s vital that you don’t touch your campaigns during the learning phase until they’ve exited, as results will be inconsistent.
If you’re looking to grow a campaign fast & determine a winning ad set – then CBO is best practice. Meta’s algorithm has so much data to influence your campaign, so they predict which one will be best & then give most of the budget to the most successful variable that you’re testing.
This is great. However, if you saw that several variations in your testing didn’t have much budget & never exited the learning phase, then you may miss out on potential winners that just needed more budget for Facebook to learn more & adjust the targeting based on what’s working.
I personally prefer to set up the campaign as an ABO campaign. Then, after gathering up enough data – turn off the losing variations & turn on CBO if you’re split testing at an ad set level. This way, Meta already has enough data to make the decision & split the budget accordingly with the remaining winning variations.
Creative Testing
If you’re testing out creatives, copy or format at the ad level, you want the audience, placement & budget the same. This is easily done as you usually split test each creative within one ad set.
Facebook has an innate feature called A/B testing, which helps ensure that your audiences will be evenly split and statistically comparable, while informal testing can lead to overlapping audiences.
It’s also worth noting that when testing creatives, sometimes every creative won’t work with every piece of copy. It’s good to go with your gut & create a personalised version of copywriting which is directly relevant to that specific piece of content.
Audience Demographics
A lot of the time, when it comes to determining the age, gender & location. It may be a better idea to look at data from Google Analytics or your website platform. This will give you access to more data & hence clearer results. However, if you don’t have a large amount of data as you’re a new company, split testing these elements can still be easily done.
Simply create several ad sets with different demographics while keeping the creative & campaign the same.
Here’s an example of split testing age
- Ad Set 1: 18-25
- Ad Set 2: 25 – 35
- Ad Set 3: 35 – 45
- Ad Set 4: 55-65+
Once these audience demographics are clear, you want to keep them fixed as there are usually lots of people who fit those categories of Age, Gender & Location.
Timing & Budgets
A good amount of time to determine a winning ad set is 7 days, as the ad set will be in the learning phase for the initial few days. Depending on your daily budget, we need enough data to determine a winner.
Top Tip: It’s important to look at how much budget you have & how many people within the audience size you can realistically target within your testing time frame.
If your daily budget for a split testing campaign is £50 / day, then Facebook estimates you’ll reach 2,300 – 6,500 people.
So after 7 days, you’ll reach 16,100 – 45,500 people per ad set. If your audience size is large (1m+), then you’ll gather data of 1% of that target audience. It’s important to make sure that each variable has enough budget to reach enough people to make your judgment.
Lastly, always remember that as digital marketers, we set the parameters of a campaign, but 80% of the work is actually the algorithm which holds data of 3 billion users.
We must give the Meta algorithm enough budget to show it to enough people to make the result. As well as enough time to let the algorithm exit the learning phase & then optimise your campaign.
After reading this blog, you should have a clear explanation of what split testing is, the best methods when using the Meta platform & what to look out for to scale that same campaign that started as an experiment – into a massively profitable case study you’ll boast to your friends & colleagues about.
Website bounce rate explained
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’ve been asked this question a few times in my career and it always confuses me. It’s a bit like “how long is a piece of string?”.
Bounce rate will differ by page, by search term and by search intent. There is no universal “good” or “bad” number.
That’s not to say bounce rate is a useless metric and you can’t benchmark between, for example, different product or service pages to identify areas for potential improvement.
What really is a bounce?
To confirm we are on the right page (before you bounce!) let’s look at what the true definition of bounce rate is. I will focus on Google Analytics in this article as this tracking solution is used by the majority of businesses we work with.
“the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.”
https://support.google.com/analytics/answer/1009409?hl=en
Assuming your tracking is working correctly a user who bounces may do so for one of two reasons:
- They successfully found the content they were looking for and have now moved on to some other activity.
- The landing page did not offer what the user expected and they were not enticed to explore your site further.
A user who visits any additional page on your site has not “bounced” but has not necessarily found what they were looking for or had a good experience.
Consider these two scenarios:
Scenario 1:
- A user searches for a factual query such as “iphone 13 price”
- They click through to the product page on the Apple website.
- The webpage provides the answer the searcher needed and the user closes the browser tab.
- The data says: This is a bounce yet the specific user need has been satisfactorily met.
Scenario 2:
- A user searches for “size 12 red dress”
- They land on a product page from Retailer A.
- The webpage shows the product as being out of stock.
- “Related products” links appear on the product page and the user clicks through to one of these viewing a second product.
- The 2nd product is not available in the searchers size.
- The user is disappointed and decides to try another retailer. They navigate back to the Google results page and click through to a competitor, retailer B.
- The data says: This is not a bounce as the user viewed multiple pages during their session, yet the user need was not satisfactorily met.
In short – a high bounce rate does not mean your content is poor.
Google wants to kill factual searches with high bounce rates
For user intents such as those outlined in Scenario 1 above Google tries to provide answers in-SERP without the need for a user to click through to a third-party website. It does this by scraping information from publisher websites and presenting this information itself in an answer box or featured snippet or answer box in order to improve user experience.
If your business relies on such terms for a significant amount of traffic at the moment you need to consider your SEO strategy as this is not a sustainable approach long term. Where simple factual simple answers Google is fast working to automate their provision of these negating the need for a searcher to ever visit your webpage.
Is bounce rate a Google ranking factor?
No. John Mueller, Webmaster Trends Analyst at Google, has stated that Google does not use Google Analytics bounce rate as a ranking factor.
Reporting on bounce rate
So, if it can often be misleading and is not a ranking factor is bounce rate a useful metric at all?
Absolutely – it all depends on the context. Bounce rate can be an extremely useful metric when comparing the performance of an individual page over time or if when undertaking a content audit you notice a bounce rate is not in line with your expectations for the page and the search queries currently sending traffic. This may highlight issues with the quality, relevance or timeliness of particular articles or even technical difficulties or obtrusive page elements which may be causing an increased number of visitors to leave after a single page view.
You can also use bounce rate to prioritise webpages with which to improve internal linking to ensure visitors do have a “next step” in their journey on your site.
Modified bounce rate
Use of a modified bounce rate metric enables you to change how bounce rate is measured by your own parameters. This is possible within Google Analytics for example you may wish to exclude any single-page view session of over 30 seconds in length from being counted as a bounce. Sometimes referred to as an “adjusted bounce rate” such customisation enables you to filter out sessions of a duration which show that a user is likely engaged with your content.
Better measures of engagement
Performance of content should not be measured on a single metric alone. Other indications of the performance of individual articles and sections of a website on aggregate can also provide insights into the experience offered to users:
- Time on page – similar to modified bounce rate as discussed above.
- Scroll depth – are users viewing all of your content or only a small section of the page?
- To identify drop off points use heat-mapping or session-recording software to visualise how your users interact with your content.
- User feedback – this may be as simple as asking users to give an article a thumbs up or down, as MoneyHelper does at the bottom of each article or promoting users to provide written qualitative feedback on a particular webpage.
How to lower bounce rate on non “instant answer” queries:
- For ecommerce sites make sure your product pages contain links to relevant in-stock products to capture users who land on an out of stock product.
- Use geo-ip detection to show a message to users who have landed on content targeted at a different market to direct them to their local version.
- On editorial or blog content ensure you link to related articles to encourage users to explore your site further.
- Strong internal linking to reference other articles or cite statistics hosted elsewhere on site can increase average page views per session.
- Check the Performance report in Google Search Console to identify the specific search terms sending traffic to a page, does your page provide an answer to this term?
Experiencing a very high or very low bounce rate?
Here are some tips to help determine the cause of extreme bounce rates:
- How big is the sample size? With only 1 session landing on a page your bounce rate will either be 0% or 100%. Small sample sizes give very little insight into true content performance. In these cases consider an aggregate across all pages of a similar type e.g. all blog posts, all product pages, all dress sub-category pages.
- Monitor sudden spikes or drops in bounce rate for signals that your content is providing a poor experience, for example is out of date, or that a tracking issue has occurred.
- High bounce rates commonly occur if a large proportion of sessions are from outside your target geographic area – for example searchers from India are unlikely to want to buy the services of a UK company. Drill down in Analytics to see the bounce rate for your target markets.
- A really low bounce rate across a decent sample size is usually an indication of a tracking problem. Most commonly this is seen when your Google Analytics code is triggered twice on a page reporting two page-views almost simultaneously. This can occur for example if your code appears both directly in the page source code and is also implemented through Google Tag Manager.
In summary, there is no single criteria to demonstrate in isolation if a particular bounce rate is good or bad and bounce rate is only one of a range of metrics that can be used to measure content performance. This does not however mean that you should entirely ignore bounce rate when measuring the success of a piece of content. Bounce rate can be useful when comparing performance over time or between sections of a website and useful in order to identify opportunities to improve content provision.
