Why is Branding Important?
Successful branding defines and unifies the way a company stands out visually and verbally in the marketplace, branding is what can make or break a business. Competing with an outdated image or a voice that no longer speaks to modern audiences won’t get you or your team anywhere and may even start to affect other areas of your marketing effort, both online and off. If you’re looking for qualified leads that are warmed up and ready to move on to sales, you’ll need to start investing in branding to help your company stand out. Whether big or small, a company can’t take off without great branding as its rocket fuel.
Our Branding Services
At Jibebe Media, we use a Brand Strategy to solidify the basics of a company’s branding. This is a formal, tangible document that lays out the foundational elements needed to clearly define a new visual and verbal experience, including visioning, positioning, messaging and visual identity, which are developed by considering a business’s desired perception in their marketplace. Essentially, the strategy is an enterprise-wide internal and external roadmap that offers a cohesive direction for why a company exists, where it’s going and how it will get there through unique differentiation.
The words you use and the stories you tell through them are what capture an audience’s attention and persuade them to take action. A brand messaging platform is a major component of a Brand Strategy with Jibebe Media and it serves as the jumping-off point for how a company communicates through written and verbal language. This platform defines corporate visioning, personality and tone of voice, positioning, buyer personas and core differentiators through tiered key messages that, when done right, give shape to a unique, user-centric customer experience.
A brand identity, or visual identity system, is what perfectly frames great messaging to create your company’s trademark appearance. Through logos, color palettes, typography sets, imagery styles, iconography, graphic elements and conceptual overview diagrams, businesses can create or polish their look and feel to accurately reflect the brand and speak better to audiences and team members. A visual brand refresh can help a company command more attention in the marketplace and make a great first impression that lasts beyond the brochure.
A brand launch is a carefully crafted event that reaches all stakeholders, from decision-makers and influencers to industry talent and media, and drives home a company’s key value propositions to make a lasting impact. With expert planning and placement, a business’s brand activation, internal and external launch and supportive brand guidelines can solve big marketing issues in the market space, like resonating with audiences, staying relevant and generating qualified leads. Bring it all together with a launch that lives up to your expectations.
Design shouldn’t be an afterthought, especially in branding, where highly technical information and everyday products and services blend into the background if they can’t catch the eye of modern business leaders and their teams. When done well, graphic design can turn everything from the simplest idea to the most complex concept into captivating work that remains digestible to audiences and engaging to new leads. Refresh your homepage, redesign your sell sheets and enliven your content with cohesive designs intended for multi-channel marketing.
Communicating how and why you’re different.
Our branding services are an essential part of success. How you communicate your branding message is at the very heart of marketing. In fact, marketing is the active, informed, strategic and measured communication of what makes you unique and important to those whom you most want to reach. Your message of unique value is expressed in your logo, brochure, videos and throughout all the elements of your plan.
So who are these people or organizations? How do you get their attention and address their needs? What best drives their response? What do they need to hear? To see? To understand? How should you present your brand for maximum appeal, understanding and persuasiveness?
That’s where we come in. We’ll create a compelling, professional and well-differentiated brand that sets you above the rest.
What Our Client’s Say
I personally recommend this business because I offer solutions here. We are thorough in solutions delivery and implementation of best industry practices. The company agents and consultants are certified.
The team at Jibebe are professional and extremely knowledgeable! I trusted them completely to help me build my website and the results speak for themselves! Really swift with responses and amazing customer service! 10/10 would highly recommend!