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Digital Marketing Faq

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Faq

Most Popular Questions

Social media platforms allow users to connect and engage with one another through shared content. Social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more. By providing relevant information about
While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.
Facebook is a free social networking site. Users do not have to pay to create profiles or business pages unless they wish to market their page through ad campaigns. Simple and easy to use, Facebook Ads can help businesses boost their visibility, market products, or promote events.
Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.
Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email, and online content.
YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2019 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.
Inbound Marketing is a term which was invented by HubSpot. Here’s what they have to say about it: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have” Outbound marketing is the Television advert that interrupts your TV show regardless of who you are and what your needs are. By contrast, inbound marketing is the helpful “How To” blog that you found through your own organic Google search.
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets. Learn more about why you should still be using email marketing in our blog post, ‘Is Email Marketing Dead?’.

Web Design Questions

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
Absolutely! Having a mobile-friendly website is more important than ever! We work hard to ensure your website looks great on a variety of devices.

Go ahead. Once you’ve sorted your domain out, we can take things from there. But if you need help, feel free to ask.

Web hosting is required in order to get your website online. It is the space that you ‘rent’ which houses your web files and allows users to access your site and the information contained on it.

 

Nope! We work with clients all over the world. Our whole team works remotely, allowing us to find the absolute best team for our business.

This completely depends on what you need. It takes longer to build a 1000 page megasite than a smaller eight page brochure website.

We like to work with all sorts and sizes of businesses and individuals, and we bring the same skills used to support our celebrity and big business clients to the work we do for smaller clients. We’re just as keen to work with small businesses as we are large ones, and as a local firm we’re ideally placed to understand the needs of growing organisations.

We certainly can do! It’s important to approach website redesignssensitively to make sure your reasons for redesigning are valid. This will ensure the project is an overall success from your ROI point of view.

 

If you need our help with web support and maintenance, we’ll be here for you. If not, we will leave you to it. If you change your mind and need us after all, we’ll still be here for you!

The age-old question! It completely depends on what you need, but you can rest assured we deliver the best possible value for money and it won’t break the bank. Why not ask for a quote? There’s no obligation and we won’t sulk if you say ‘no’!

S.E.O Questions

SEO, short for search engine optimization, is the process of optimizing or improving your website to increase visibility and organic visits. 

Any business with a product or service to offer can benefit from SEO. Without SEO, your website won’t be visible to your potential customers even after they enter relevant terms in search engines.

Google and other search engines have crawlers that collect information about the pages that exist on your site, which helps them determine if your website contains the information the internet user is looking for.

There are many claims that SEO is dead, after one too many algorithm updates that left some SEOs stumped, Google changing how paid ads look compared to organic (they look quite the same! confusing) and many featured snippets that pushed the organic results to the bottom of the page, many ask “is SEO dead?”

The simple answer is no. As long as the internet exists, SEO will continue to be relevant. The industry is currently worth $80 billion in the U.S. alone, so, while SEO is ever-changing, it’s certainly not going away.

Simply put, the more focus you put into your SEO strategy, the sooner you’ll see the effects. 

With a solid strategy, results can be seen in as little as 3 months, and as you continue to invest in your strategy, you’ll continue to see the effects for years to come.

This is not a cut-and-dry situation, and while you can fix your own car, stitch your own woods and build your own store’s furniture, many of these things are better left outsourced.

While it might be tempting to read some SEO blogs and try tackling your website optimizations on your own, the truth is that these DIY strategies usually fizzle out pretty quickly.

SEO is an investment in time and requires knowledge, which is why we recommend enlisting the services of a professional SEO company. 

Local SEO is the process of optimizing a business for location-specific search queries. Based on an IP address (desktop) and geolocation (mobile), Google uses the location of the user to determine which results to rank in the top spots. 

For example, if you wanted to look for a local doctor or contractor, the search engine would display only local businesses.

When it comes to search engine optimization (SEO), there’s an extremely wide range of strategies to use. Some are simple, yet impactful, and don’t take very long. Others are incredibly intensive and may take days or even weeks to fully implement. Just like many other services, SEO costs all depend on how experienced your SEO agency is and how intensive you want your optimization to be.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

Content Marketing Questions

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.
A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog. Read our blog on ‘The 6 Most Common Blogging Mistakes’ to learn more!
There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.
First understand this: search engines will learn to index your site as often as you publish content. However, neither your audience or search engines value garbage content. The answer(s) to this question is you should (1) create content as often as you can create great content, and (2) you must consider your costs and ROI.
Hmm… a hotly debated question. I submit short-form content takes its rightful place on social media channels where the audience is flying fast and taking in oodles of media. Long-form content tends to perform better on search and gives your blog more substance to help establish your expertise.
Great headlines are the key to getting people to read, watch or listen to your content. Over time, however, your reputation becomes a factor too, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get people to subscribe to it.”
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    Jibebe Media is a full-service Digital Marketing Agency in Nairobi, made up of a group of passionate individuals who get excited about Web design and development, PPC, SEO, Social media, Ecommerce, Logo design, analytics and more. We work with small, medium to large-sized businesses to help create an impact with their customers.

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