Health Innovate Global branding
Health Innovate Global Ltd are a new company who exist to create a healthy world, and to give people access to the healthcare products that are needed for the world’s population to thrive. Their vision is for ‘a healthy world’ and I was thrilled to be asked to design their new brand identity and logo.
The objective of the visual brand identity is to be trustworthy and professional, and to enable Health Innovate Global to compete on the global stage with nation states, multi-national companies and non-governmental organisations. The company has a strong focus on being ethical and reliable and the brand needed to support that in a visual way.
The logo can be used in colour or in white to ensure maximum legibility, and the graphic icon from the logo may also be used in isolation where appropriate.
The colour scheme chosen is sophisticated and professional while the bright blue colour makes sure that it’s not too boring. The colour scheme also helps with image selection for the brand, photographs and images that fit within the brand colours help to reinforce the brand messaging.
I loved working with Health Innovate Global on their branding and am excited to watch them achieve their ambition of being the world’s most respected healthcare brokerage company.
If you are looking for brand identity design for a new company or a rebrand for an existing company, please get in touch and I’d love to chat to you.
